thanks for the thoughts and responses so far. As i guessed, overwhelmingly it seems people are quite skeptical and frustrated with social media but, as @zurkonic noted, we seem to have little ideas on how to reinvent or re-imagine a different musical existence. Now i’m no fool, social media is here to stay, at least for our lifetimes, but i really do believe in trying to limit or put a greater threshold on how much it dominates and influences our lives.
@zurkonic to your question, loads of things annoy me but a few in particular…firstly it’s the fakeness and, with that, the annoying benefits it seems to open up to those who play that game. I mean i hate networking in the real world anyway, but to see that mimicked in the digital world just means that shits kinda inescapable.
Then, as i touched on before, it’s the reorganisation or restructuring of values. Likes, followers, content, whatever, seems to take precedence over the music. Now i know things haven’t always been purely about the music, it hasn’t always been diluted with styles, trends etc, but the quantification of it all (and the state of mind to increase your stats that comes with it) just seems wrong to me. Having a chat with my new agent who started going on about my followers, getting a press pic of my face (so people could identify me better) etc really hit home to me how much weight is put on this stuff. I kind of blissfully ignored this happened to smaller artists.
and to @b60231, I think the idea of stakes is quite useful here and your position within this web of players (as an artist, promoter or label owner) probably effects how much you have to rely or engage with social media.
i was also probably a bit lazy with that comment on it doesn’t matter. As you touched on, helena doesn’t personally engage but other around her, who want to keep her presence going, do. This did make me question whether she would have a larger notoriety (and get more gigs, whatever) if she used social media now? I’d like to think it wouldn’t make that much difference.
This final point did then get me thinking about why and the idea/concept of ‘capital’ also struck me as quite a useful idea here when thinking about it. It seems to me that if you’ve built up enough musical (ie cultural) capital then their isn’t so much reliance on the social capital side of things. You can probably hope the social capital side of things won’t need too much thinking or planning, and the music will speak for itself.
i suppose going back to my original post and why i brought it up is that the social capital side of things is heavily occupied by social media at the moment. I do worry that peoples social media capital, rather than their musical capital, is taking over our value base in music.
Going back to you @b60231, and i suppose one of the biggest problems for me, is how social media is presented as this neutral vessel/platform for promoting. For me it’s really not. It’s damaging, addicting…i could go on for ages. I haven’t watched all his vids (so can’t vouch for how sound his ideas really are) but i’ve started watching this guy recently, who’s quite anti-social media (to put it lightly) and advocates deleting your online
so yeah i don’t think a take it or leave it approach to social media is best and creating spaces/platforms away from it (which make you think fuck this im putting down my phone and im gunna get my musical enjoyment from this) are deffo the way to go. Anywhere anyones getting some serious musical capital lol? Regular rave? Music space/community?