“Possession, or affective contagion, has been discussed as the short-circuiting of attention and consciousness by mnemonic processes and the sonically induced, temporary, psychoaffective vacation of the present, leaving residues of feeling resembling auditory deja vu or deja entendu. It is in these dyschronic episodes of time lapse that predatory capital, in preemptive mode, can insert itself, mobilizing audio viruses to hook consumers in advance for products that may not yet exist.” - Steve Goodman
Boomkat calls that a ‘preorder’ yeah?