Yeah it is quite mad, the platform company economics. I don’t know much about it but whenever I see any articles about it it’s always quite pessimistic.
I’m seeing a lot of ppl on Twitter atm saying it’s going to die bc of Musk taking over (I’m a bit sceptical of this) and someone was commenting basically that there was never any prospect of it being profitable and the prior owners have wanted shot of it for years. I’m always seeing stuff about these huge companies that have become omnipresent like Uber or Deliveroo, and that they’re haemorrhaging money or can’t turn a profit. But it all just carries on. It’s surreal.
Facebook / Meta seems to have a death wish at the moment, but maybe they just have so much money they can’t die? Apparently they have also caused a load of havoc bc lots of media orgs pivoted to video based on what turned out to be hugely inflated play counts on fb video. And a similar thing has happened with online ads, revenue is much less now bc previously the impact and reach was very overstated. So the ads are cheaper to buy now and so media companies that rely on online ads are taking a big hit. All the Metaverse stuff looks hilariously terrible as well. But maybe they’ll make a success of that.
I think it’s interesting bc ppl do really struggle to predict what’s going to work in the future, and I feel like it’s sort of like natural selection. For every successful adaptation there’s a million maladaptive mutations that just sink without trace. And the ideology of the age is that Zuckerberg and Musk etc are big idea men with great vision and strategic nous. But maybe they’re just as blind as the total randomness of genetic mutations and they just got lucky with an idea at the right time.
I really like this show called Halt & Catch Fire that’s about tech ppl in the 80s and 90s and it is just about constant march of progress and they are all involved in a load of failed enterprises. It doesn’t really feel like that atm bc the platforms like Facebook, YouTube, Spotify etc are so huge and omnipresent, and there’s been what feels like quite a long period of stability (even though 10-15 years is quite short in the long view). But maybe we’re on the cusp of another big shift like you suggest? It would be interesting to see what comes next if we are.
Incidentally no one watched the H&CF show and it didn’t get a full dvd / bluray release. It’s been taken off streaming services so now if you want to watch it you have to buy it from Amazon or YouTube and it’s like £20 per season for 4 seasons! They’ll push ppl back to piracy with stuff like that.
In fact maybe that’s what I should do. Go back to the prelapsarian utopia of torrenting.
Sorry that this post has so little relevance to the actual Mixcloud issue, but it is something that interests me even though I don’t really know what I’m talking about.