I would agree that there’s lots of noise, and that it all comes through a funnel controlled by the FB/IG/YT/Streaming drip feed. I think something I would add is that when you have all of these over hyped, over followed, but under delivering sponsored events by people with more money than talent or creative risk taking, audiences suffer because the bar gets set low. I think people get turned off from smaller events that are friends of friends because they think “well if the hyped shit was that weak, why bother with the word of mouth stuff it can’t be any better” or something to that degree.
I think friends of friends and word of mouth things take years of promotion and talking to people in smoking sections and handing out flyers and cultivating talent to build up properly. Like most of my favorite parties and events are people who have been in the game for 20 years, have a day job, and throw shows for the love. Theyve learned the game the hard way and stuck to it and built community by simply paying the bills for the venue, artist and promotion and just kept snowballing it into something sustaining. Then their style of music comes into fashion, or back into fashion in some cases, they have a nice 2-4 year run and really stack, and it’s interesting to see where they go from there.
In the case of 18-25 year olds, thats the fucking good stuff. Just like @sleepers talked about it’s DIY shit that people do strictly for the love and friends and friends of friends and just see where it goes. Lots of people burn out of scenes, get into drama and drug related issues, fights, and other things that need to be addressed to cultivate a healthy scene but often aren’t. I’ve burned through punk, hip hop, dubstep, drum n bass, ambient and experiemental scenes, left and never came back, but also found out that taking some time off and coming back is healthy too. The thing is there have to be dedicated promoters that are devoted for years at a time to hold the space, curate the relationships, and build a community.
These are sort of abstract themes which is why I’m really excited people are starting to put in their 2 cents about personal experiences. Lots of scenes suck. Lots of scenes have 2-3 year lifespans and are done. Lots stay online and never come into real life. So maybe by talking about what our idea of what a “scene” is we can find a better starting point for sharing stories and common ideas about what can make a healthy, thriving scene, and how the internet plays a role in that.
I think for me a healthy scene run by dedicated kids actually attracts and impresses those older ravers who talk shit on EDM, but what its good to understand is that generation gaps happen because one generation communicates differently than another. Gen X will talk shit in a way that is a call to step your game up and do something that reaches the heights of what they think they did. And they did alot, to be honest. They had squat raves and free parties and lugged soundsystems that ran off illegal power and fought the cops so that they could keep throwing them. I mean fuck they literally fought the cops.
None of that is possible these days but in the right situation we can give our generation a fucking good party where a 1989 era Londoner come in, dances, has a great time, chats with kids that are 20something and feels a sense of pride and nostalgia, a sense that the torch has been passed on and the rave is still alive. Now that’s not to say we’re only doing it for the geezers, its that we live as a part of a lineage and that it’s important to understand the mistakes and lessons of the past.
Promoting is like activism, organizing, and lobbying. Sure, it can be done online, and when it is weird and fucked up shit happens. Look at the American political system thanks to FB fake news and all that fuckery. But when it happens in person by lots of dedicated and genuine people that build conversations and connections organically, magic happens. The hardest part is unplugging from our phones and laptops and actually finding the time to talk to people, be an active part of a scene, and give all that time up to creating or participating in something we’re rightly skeptical of even being possible anymore. It takes effort.