yes, it’s an interesting thread but potentially veering off topic somewhat.
I liked @parrishcouncil’s question to start putting some ideas out there of possible action. We can all see that one artist starting a forum can make a big difference already.
I think, just to look at these structural devices for communication that we all use, may have effects upon the entire community. Looking at which conditions over the years led to better results, and learning from it. Personally, I think there was something about Myspace that held a lot of strengths. There was something about its ability to communicate something particular about its users. You could click on a page and instantly know if it was something worth checking, or just another dud. If it was worth checking and you liked the music, there was a Top Friends feed where you could find recommendations of their favourite artists, user comments allowed you to connect with potential audiences.
I’m not saying it was perfect or ideal, but if we look today at SoundCloud, Bandcamp, Facebook, Spotify, what we see is a kind of ultra-cookie-cutter profile with no worthwhile networking capabilities. Everyone looks the same, and there’s no way of really cutting through the shit. This is something you see hinted at by journos all the time: “there’s so much stuff out there, it’s just so hard to find the good stuff” etc.
{EDIT: what you started to see was artists using Tumblr or some external source to ‘express’ what their project was all about. Listeners having to literally click off-site to get some clues as to what they were listening/looking at.}
At the same time, a music critic, or a music fan, have very little space for interaction or self-promotion either. There was a time when BBC DJs and such were using SoundCloud and Myspace to find and network with artists, to a degree I don’t think is possible in the slightest sense today (if you have 3.5m followers). It’s almost as if the democratisation of culture has made it impossible for anyone to find anyone, and the only people able to cut through the cheese is Warner Bros and Sony, or a major Media brand. The demise of Blogspot as an serious outlet and the rise of Instagram or Twitter as basically contentless time-killers feels very relevant to this moment too.
I do really want to stress I’m not a ‘golden era of the internet’ believer, no such thing, there are uses for the tools out there today, but there are also instances where certain parameters worked better for what we aim to do, and the only thing stopping it happening is the phony belief that ‘the market will self regulate’… ‘if we need it, some genius will make it’… maybe it’s the time to invoke Eno’s Scenius, or maybe that’s just a cheesy way to end this post.