Now, I would like to put myself in other small labels’ shoes and see:
How do they plan their marketing campaign?
You’re a step ahead of many simply because you’re using the word ‘campaign’ and the associated connotation that there is a solid strategy being considered over a period of time that you can then review thereafter.
So, I would take a step back on your campaign and initially ask what it is you’re trying to achieve by running the campaign in the first place. This will help drive your actions within the campaign.
Based on your strategy I would anticipate that your objective for your campaign is exposure. On that basis, I would ensure that every contact you make has a strong CTA that leads to some form of further exposure.
What are you asking contacts to do? How are you tracking whether or not they have done that?
How do they deal with the disappointment of all the efforts vs. benefits from these efforts?
This is the most important part of your post. At B-DEM we’re all highly experienced in Business Development, Sales and Marketing so we have really thick skin for rejection and the slow burn of conversion.
You need to be aware of the compound effect and understand that every time you make a contact you’re knocking on a door for opportunity. Eventually doors start opening, and exponentially the more doors that open the more others are waiting to.
Never see an effort as a wasted one and never feel hopeless. Just focus on what you can do each day, and every day will bring its own new gift.